Freelance Leadership to Take Your Business to the Next Level
I'm Eduarda (Ed), a consultant, survivor, and creative problem-solver shaped by decades of overcoming challenges and leading with purpose.
Tell me what you need, and I'll tell you how I can help.
Throughout my journey, I've delivered under pressure, embraced reinvention, and brought bold ideas to life. What drives me is simple: I thrive where others hesitate, learning fast, adapting even faster, and always moving forward.
I'm endlessly curious and driven by a hunger to grow, I learn quickly and dive deep, turning new knowledge into immediate value.
Today, I bring that mindset to every freelance partnership. Whether you need fresh perspective, clarity in complexity, or a trusted force to push things over the line, I show up with solutions, strategy, and heart.
Above all, I aim to create real-world impact, building work that matters, moves people, and makes a difference.
Let's turn your challenge into progress.
I don't just manage. I create. I connect. I get things done.
About
With over 30+ years of experience in fashion, product leadership, and creative strategy, I've built a career defined by vision, adaptability, and the ability to turn complex challenges into powerful outcomes. I've led international teams, shaped iconic products, and navigated high-demand roles where results weren't just expected, they were essential.
But what truly defines me isn't found on a resumé.
I am a survivor. More than once, life asked me to start again, from illness, from loss, from the unexpected. As a cancer survivor, I've lived what it means to fight for every moment and rebuild from the ground up. Like a phoenix, I've risen, not only intact, but stronger, wiser, and more driven than ever.
Today, I channel that strength into everything I do. Whether I'm leading a project, crafting a concept, consulting a business, or inspiring others through words, I lead with purpose, creativity, and care. I believe in clarity, connection, and the power of transformation, because I've lived it.
This isn't just a career. It's a lifelong practice in resilience, reinvention, and rising.
Services
Consulting
Powered by 35 years of hands-on industry experience and strategic insight.
Concept Creation
Grounded in 10 years of product management expertise and market vision.
Product Development
Driven by 13 years of experience turning ideas into market-ready solutions.
Project Management
Shaped by a career leading high-demand, high-responsibility projects with precision and impact.
Business Development
Refined through recent qualifications and hands-on engagement in business development, driven by a commitment to continuous growth, relationship-building, and strategic market insight.
Key Account Consulting
Fuelled by 2.5 years of results, including a 65% growth in a Portuguese multinational client portfolio.
Leadership & Personal Growth
Built on a career of guiding and inspiring teams to achieve meaningful goals and shared success.
Commercial Direction
Experienced across multiple industries, focused on growth, performance, and strategic client relationships. Adaptable, results-driven, and deeply business-minded.
Creative Event Architect
Transforming ideas into unforgettable experiences, with a lifetime of designing, curating, and delivering events that connect, inspire, and celebrate.
Marketing & PR Initiatives
Crafting powerful brand moments through PR and marketing experiences designed to engage, elevate, and leave a lasting impression.
Creative Writing
Bringing stories to life through creative writing in multiple languages, bridging cultures, voices, and ideas with authenticity and flair.
Sustainable Optimisation
Driving sustainable optimisation through two years of hands-on work in groundbreaking green innovations, where efficiency meets lasting impact.
Where Purpose Meets Identity...
In 2019, I had the honour of being part of the incredible team behind a reddot design award-winning product.
Throughout this stage of my career, we achieved groundbreaking results, including a remarkable 233% increase in sales, scaling from 300,000 to 1 million units. I contributed to a high-performing team recognised with multiple product awards and played a key role in pioneering hybrid innovation within the golf industry.
Running has shaped me, not just physically, but mentally and emotionally.
The discipline, resilience, and clarity gained through every kilometer have become part of who I am. Completing a marathon is more than a race, it's a powerful journey of endurance and self-belief. It's an experience every runner should live at least once, because on that road, you discover what you're truly capable of.
Charity and purpose-driven action have always held a place in my heart.
In 2010, I had the honor of joining Team Rynkeby Denmark to support families of children with cancer, a cause that holds deep personal meaning for me. The journey from Sønderborg to Paris, completed in just seven days by bike, was one of the most demanding physical and emotional challenges I've ever faced. Volunteer work continues to be a part of my life today. I don't claim to change the world alone, but I do strive to make a meaningful impact through every small act of kindness and commitment.
General Information
General & Special Projects Inquires
ed@ed-re-retro.com
Telephone & WhatsApp
+351 91 295 8185 | + 45 91 84 51 84 | +39 286 34 090
Showroom & Office
Av. Dr. Magalhães Lemos 1420
4610-106 Felgueiras
Portugal
Mon-Fri: 08:00-17:00
Saturday: Closed
Sunday: Closed
Wholesale Inquiries
ed@ed-re-retro.com
Interested in Joining Our Team?
apply@ed-re-retro.com
PR & Marketing Inquiries
ed@ed-re-retro.com